Creating Successful Apps – Over 200 Development, PR and Marketing Tips

Why Did We Write This Guide?

The Apps Market is growing faster than ever and with so much competition, it’s getting even harder to create a successful app. Recent research shows that over 90% of mobile phone apps are abandoned within a year. Only a select few will make it through to become indispensable to a number of users – and even fewer will become global sensations.

At Apadmi, we are dedicated to fostering innovation and growth within the app development community. That’s why we’ve teamed up with PR Agency One and digital marketers PushON to create a list of the best ways to promote, improve and market your mobile app.

» Skip this? Jump straight to chapter 1: Before Your App Is Launched.

Unfortunately, the quality of an app isn’t necessarily a predictor of its success. Many great apps don’t make it simply because their marketing and ongoing development were not up to scratch. We probably all know of apps that we have found useful but that stubbornly failed to break through.” –Hannah

Who Is This Guide For?

Inexperienced app entrepreneurs don’t have the option of “getting it right next time”. App developers usually have technical rather than marketing backgrounds, and for startups and indie developers, the cost of employing professional marketers is often prohibitive in the early days of an app’s lifecycle.

Our guide will help you to make a better app and introduce you to the best marketing and PR tactics to get it the downloads and coverage you need to succeed.

About The Guide

The list takes you through every stage of the process and gives sage advice from industry insiders. Even if each piece improves your prospects by a tiny percentage, their cumulative effect could help push your app to a critical mass audience – and then who knows where it could end?

(Note: in our list we’ve used “app store” generically to describe the Apple App Store, Google Play, Windows Marketplace or BlackBerry World. App Store with capital initials specifically represents Apple’s resource here.)

Sections Of The Guide