KPI Examples: Top Online Marketing Metrics

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Marketing occupies a fascinating position at the intersection of art and science. On one hand, top marketers tap into their creativity and artistic skill-set to craft campaigns that resonate with their audience; on the other hand, they constantly measure and analyze the performance of each campaign to refine their messaging and optimize their performance. Use these marketing KPIs and metrics to ensure your team has the data they need to perform to their full potential.


Return on Investment (ROI)

Measure how much revenue a marketing campaign generates compared to the cost of running that campaign.

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Purchase Funnel

Measures and analyzes how your audience moves through a campaign from one step to the next.

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Goal Completion Rate

Measure the success of campaigns or websites at reaching a target audience and prompting them to complete a positive action.

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Incremental Sales

Measures how effective your marketing campaigns are at generating increased revenue and sales.

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Traffic Sources

Measure where your website traffic comes from and provides a comparison of major traffic sources such as Search, Direct, and Referral.

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Keyword Performance

Measures the performance of SEO campaigns using a variety of criteria such as goal completion rate, click through rate and keyword ranking.

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End Action Rate

Measures the last action your audience takes as a result of participating in one of your marketing campaigns.

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Cost Per Lead

Measure the effectiveness of marketing campaigns at generating leads for each dollar spent on that campaign.

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Email Marketing Engagement Score

Measure how effective campaigns are at generating actions and interactions with your target audience.

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Social Interactions

Measures how effective your social media marketing is at engaging your audience on key platforms.

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