Almost all entrepreneurs at one time or another get very hung up on the Pitch Deck. CEOs/Founders start to think about the process of fundraising, and this results in an obsession with the perfect pitch deck. I am here to say that there is no perfect pitch deck.
- To assist the founder in organizing their thoughts around the business.
- Make the product easily digestible for an investor.
- To have collateral that can be sent to more people.
So the “perfect” pitch deck is one that articulates what your business does. No one has ever raised capital because their pitch deck was pretty. A lot of people have raised capital because they were over-prepared, knew where their business was going, and were able to articulate that through a pitch alongside a pitch deck.
So when creating a pitch deck, do not think that it is the one thing that will make your luck change its course, or that it will magically have people throwing money at your idea. The ability to make that happen completely rests with you: your ability to sell a vision.
As an investor, sometimes I am not able to spend as much time as I would like on any individual pitch deck, and the only way to pull me in is if I know what your company does on the first page/title page, and I understand what’s special about it on the second page. Basically just put all the sexy stuff up front. By the third page, I am either completely interested in learning more, or completely going to stop reading.