How to Steal Your Competitors Customers

Today you are going to learn how to steal your competitors most engaged customers online with ease!

Make sure your sitting tight because this post is jam packed with actionable information!

You might also want to learn how to steal your competitors content or perhaps you want to steal your competitors rankings.

What You Will Learn

  • How to steal your competitors customers
  • How to steal your competitors Google traffic
  • How to steal your competitors Facebook fans
  • How to steal your competitors Twitter followers
  • How to hijack your competitors unhappy customers
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Stealing Your Competitors Customers

I’ll be going through a number of different tactics that’ll essentially steal all of your competitor’s customers and competitors prospected customers.

This may be seen as a bit cheeky, but at the end of the day… A business is run for profit.

If you don’t want to be engaging in tactics that’ll help knock your competition out the water, then this guide really isn’t for you.

Introducing Charles Floate

My name is Charles Floate & I’m back for my 3rd guest post on Matt’s blog

My other 2 have been massively successful and my E-Commerce post is still one of Matt’s most reached posts each month now.

Whilst my ranking for rand case study is favorited across the black hat community.

For those that don’t know me however, I’m Charles Floate, the award winning blogger (I love having that in my title, so does Matt hehe) at God of SEO and the owner of Godlike Marketing.

Getting Prepared

Before we dive straight into all the nitty gritty of this guide, we need to get prepare for the upcoming tasks we’ll be doing.

So, here’s a few tools you’ll need to have within your arsenal, before jumping feet first into the guide.

You also need to think about the way we go about this – you don’t want to come off as a douche, which is REALLY easy to do when trying to go after your competitors customers.

Stealing Their Google Traffic

Google is still the #1 source of traffic on the web, and it’ll probably be that #1 source for the next few years, as it has such a massive foothold on the web.

So, how do we go about stealing your competitors Google traffic?

The first thing we’re going to need to do is find what keywords they’re both going after naturally, and are targeting via Google Adwords.

If you’ve already got an SEMRush subscription then you’ll be able to easily search a competitors site.

For example, I’ll search Matt’s blog here as a competitor to my God of SEO blog –

semrush-keywords

Which according to SEMRush is 615 different keywords.

He doesn’t currently have any Adwords Ads running, but if he did, we’d have the exact same graph but for Ads instead and we’d do the exact same process via Exporting the data we have and inputting it into a tool

The difference between this data and Ad data though, is that we’ll be using these keywords to try and rank for, rather than buying them per click in Adwords.

Once you’ve clicked the export button for either the Organic keywords or the paid advertisement, you’ll be given 3 options and you want to go with the middle option of “CSV” –

export-csv

You will need a subscription to do this though, and it’ll give you a BIG list of keywords that we can later on put into GSA Search Engine Ranker to build backlinks with those anchor texts.

Next, we want to download all the links of our competitors and then put them into RankCracker(free), and finally use on GSA to build our backlinks for us.

I won’t re-hash anything that’s already been said though, as Matt did a BIG guide here on it already.

Stealing Your Competitor’s Facebook Fans

This was actually taken from one of my most popular posts ever.

This targets users that are engaged with your competitors Facebook pages, and then you create adverts to promote to them directly.

Check out the video tutorial here –

Now just replicate my exact actions within your own campaigns and vs your competitors.

Shout outs to these 2 pages that I used within this Tutorial as well –

Here’s my page, for all those interested in seeing the final result – A few weeks after running this kind of an aggressive Ad campaign.

Step 3) Stealing Your Competitor’s Twitter Followers

There’s a lot of different techniques you can use to do this, and I’ll try to go through a few different options you can use to pull users over to your company.

We can do this for both follower counts and to actually reach new customers.

Stealing Twitter Followers

We are going to use a tool called TargetPattern to steal our competitors most engaged Twitter followers.

I’ve discussed it a bit before, but thought a more in-depth look at it was required.

This tool is basically a keyword research tool for Twitter.

It uses your target keywords to pull back related Tweets and gives you the option to either delete the Tweet off your campaign page, or favourite it and use that favourite to gain more followers.

For example, I input these 5 keywords (3 of which are “competitors” to my blog) and used them to find users sharing content related to the industry my blog was in, and users/the audience of my competitors –

gain-twitter

The “impressions” bar is how many Tweets I favourited and the conversion rate offers the ratio of how many favourites to followers I ended up with.

This was after spending about 10-15 minutes with the tool, and I checked in a few hours later to pull these stats.

I’d suggest 10-20 minutes every day, split up across 3 times of the day favouriting tweets to get maximum exposure.

It’s really easy as well, all you do is go to your TP homepage and click either X (to delete the Tweet from your campaign) or F (to favourite the tweet) –

tweet-fav

After spending little over a day with the tool, I actually beat their prediction and gained over 10 followers –

twitter-stats

You can sign up to TargetPattern’s 7 day free trial here, though after the trial is up you do have to pay between $19 and $99 to continue using it.

7 days should be enough time to see if you like the tool and if it’s of any success to you.

Hijacking Unhappy Customers

You have to be really careful when it comes to this kind of social marketing, and you’ve got to be on top of the ball as well.

Let’s say I was doing an online marketing campaign for Waitrose – Which is the most middle class shop in England you can possibly imagine.

They offer a LOT of organic/local produce and have always been one of the most ethical supermarkets in the country.

The biggest competitor for Waitrose would be Tesco, and luckily enough I stumbled across a Tweet that can yield an awesome, brand new customer that could also then be turned into a really good piece of content –

zubair

From the Waitrose twitter, I could simply reply to this Tweet with something along the lines of:

waitrose

And because he gave his location within the Tweet, we could even add the location of our local store to his area –

ahrefs0

Which is only about a 20 minute drive – and thanks to Google maps, we can even give him some extra details like Traffic times, and shop closing/opening times, just as Tesco say “Every Little Helps”.

Stealing Their Content

Matt published a guide on how to steal your competitors content & use it against them earlier in the week.

I wanted to share 2 others ways you can do this effectively, so I’ll give you the first method (which is Free) and the 2nd method (which requires an Ahrefs subscription) – You can use which ever you deem best.

The first thing you’ll want to do is locate your competitors blog, this is where their “content” that we want to base future posts of our own on.

Once you have an idea, you can then work on improving the content they’ve already made.

In both methods, I’ve chosen Shopify as an example and am using their blog.

Method 1

This is something that I’ve had a lot of fun with recently – I always love manipulating Google and you can use Google’s built in search operators to see what content they consider the very best from a specific URL.

In this example, I’ve taken the shopify blogs URL and put it within quotation marks, which brings me back a multiple link SERP of different pages that are ranked highly within Google –

shopify

As you can see a lot of their popular pieces are lists for business based content or BIG guides involving generic terms.

Method 2

This involves using Ahrefs, you just need to do a simple search within of their site explorer –

::__IHACKLOG_REMOTE_IMAGE_AUTODOWN_BLOCK__::1

Once you’re within the links area, go to the left navigation bar of options and head to “Others” then click “Top Pages” – This’ll bring back the top pages for dofollow links and social shares within this page.

You can easily see the amount of social shares from Twitter, Facebook and Google+ on each of the articles as well as the dofollow and nofollow links pointing at the site –

ahrefs-results

Find posts/content that has a good amount of shares or links (or preferably both) and you’ll be able to see what content is the most recommended by readers.

Improving the Content

This is where it gets pretty tricky, if the company you’re rivalling is good at their content marketing… Then the content they produce will be of a good quality.

So, how can you improve it?

There’s a few cost effective ways!

Add Infographics

Simple enough, turn their content into an infographic or add an infographic within the content to make it more engaging to a reader + infographics are an EPIC way to build links.

I use FatJoe’s infographic service, just £95 for a pretty clean design and adds to any piece of content.

They also offer a £30 addon to help distribute your infographic, which is great for the start of your link building campaign.

Add Video Content

Making videos is another great way to get your content both out there and to make it highly engaging – I’d much prefer to watch a film than read a book is the style we go for here.

Make everything short, sweet and well-presented rather than baffling on about information the reader/watcher really couldn’t give a damn about.

You can also use YouTube to add another way for your content to get seen and as an extra traffic source.

You can check out my Parasite SEO Guide or Matt’s monster YouTube marketing tutorial series.

Better Optimization

In most cases, authors/writers will forget to do simple onpage seo things like –

  • Alt Tags/Descriptions on Images
  • Meta Data Optimization
  • Permalink Optimization

Jason Acidre did an awesome guide on this here.

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Wrapping It Up

Thanks for reading this guide and I hope you enjoyed it!

It wasn’t as long as the other pieces I did for Matt’s blog, but I hope this is highly packed with actionable data for you to take away.

I’ve really been getting into social marketing over the past few months and it’s become a really cool side-project I’ve been trying to learn.

I hope this guide can give you guys some take-away tips to dive straight into.

My final words of advice for everyone on this, is don’t go too overboard.

When doing this kind of a campaign, make sure to aim for the very best in quality standards!